If you associate the word audit with taxes and IRS, then probably the very word itself makes you worried but fear not -when SEO is concerned, audit is a very, very necessary activity. This article will tell you in details how to perform a SEO audit.
Why Do You Need SEO Audit?
SEO audit is not a waste of time for sure. Yes, a thorough audit of a big site could take days or even weeks but without it you are left in the dark.
Basically, the main purpose of a SEO audit is to give you an idea where your SEO efforts have got you to so far. Without this knowledge, it makes no sense to perform any SEO activities, since you don’t know what the return from them is. This is why a SEO professional can’t do without occasional SEO audit.
<h1>Crawl Your Site</h1>
The first one is to crawl your site. This will tell you if you have areas of your site that are not accessible to search engines. If there are such pages, you know right away why they don’t rank well ‐ actually, they don’t rank at all because they are not included in the databases of search engines.
To perform a crawl of your site, you need a tool. The choice of tools here is pretty rich but we can recommend the search-spider-simulator tool. It’s a straightforward tool that tells you what is indexable from your site and what isn’t.
<h1>See What Search Engines Say about Your Website</h1>
A crawler gives you a rough idea about what area from your site is indexable and what isn’t but this is not all the data we need. The fact that a page is crawlable doesn’t always mean it’s included in search engines’ databases. Therefore, we need to check what of our crawlable pages made it there and what didn’t.
Unfortunately, in order to do so, we need to hack the databases of Google, Bing, and the other search engines and this certainly isn’t a viable option. The next best thing is to use the sets of Webmaster tools these search engines offer for free. If you are not familiar with Google Webmaster Tools or Bing Webmaster Tools, it’s high time to correct this and start using these tools regularly. The data you will get from them is not everything you need but for a start, they are enough to perform a SEO audit.
Perform the Following Steps after a SEO audit.
- Submit Robots.txt file if you haven’t already uploaded the file on your web server.
- Check 404 errors and redirects, while you crawl your site, pay attention to these errors and if you find any, correct them immediately
- No SEO audit is complete without submitting XML sitemap. XML sitemap must contain only pages that are really on your site and all your pages you want indexed must be included in the sitemap.
The simplest way to check the number of pages indexed by a particular search engine is to type this in the search bar:
This gives you the number of pages from your site indexed by the search engine. If the number of pages indexed by search engines is close to the actual number of pages on your site, this is the best because it shows that your site is indexed successfully.