The Importance Of Backlinks in SEO





What are “backlinks”? Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL’s). The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters.

Here is a list of common terms related to backlinks that one should know:

1. Link Juice: When a webpage links to any of your articles or your website’s homepage, it passes “link juice”. This link juice helps with the ranking of the article, and also improves the domain authority. As a blogger, you can stop passing link juice by using a no-follow tag.

2. No-Follow Link: When a website links to another website, but the link has a no-follow tag, that link does not pass link juice. No-follow links are not useful concerning the ranking of a page as they do not contribute anything. In general, a webmaster uses the no-follow tag when he/she is linking out to an unreliable site.
Example: Links from comments on other blogs.

3. Do-Follow Link: By default, all the links that you add into a blog post are do-follow links, and these pass link juice.

4. Linking Root Domains: This refers to the number of backlinks coming into your website from a unique domain. Even if a website has linked to your website ten times, it will only be considered as one linked root domain.

5. Low-Quality Links: Low-quality links are links that come from harvested sites, automated sites, spam sites, or even porn sites. Such links do far more harm than good. This is one reason you should be careful when buying backlinks.

6. Internal Links: Links that are going from one page to another within the same domain are called internal links. The process itself is referred to as internal linking or interlinking.
7. Anchor Text: Text that is used for hyperlinks is called anchor text. Anchor text backlinks work great when you are trying to rank for particular keywords.

There are a few things to keep in mind when starting your backlink building campaign. It is helpful to keep track of your backlinks, to know which sites are linking back to you, and how the anchor text of the backlink incorporates keywords relating to your site. A tool to help you keep track of your backlinks is the Domain Stats Tool. This tool displays the backlinks of a domain in Google, Yahoo, and MSN.

Another tool to help you with your link building project is the Backlink Builder Tool. It is not enough just to have a large number of inbound links pointing to your site. Rather, you need to have a large number of quality inbound links. This tool searches for links that have a related theme to your website which are likely to add your link to their website.

Following is a list of website submission directories for backlinks:

Free Seo Link Directory
PinkLinker – Seo Link Directory
web directory
ADD URL
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Automatic Backlinks
FiveStarsCenter.com
Idaho Internet Directory
FAT64.NET
D.N.2.I Directory
Link1 Web Directory
Canada Directory
TargetsViews Free Links Web Directory
Free Web Directory – SEO Friendly Directory
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2018-04-23T15:40:23+00:00 January 24th, 2018|SEO|0 Comments

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